I’m Gaurav Verma: CMO of a data and AI services and product company, AI marketing advisor, and author of The Agentic AI Marketing Leader Playbook. Fifteen years of B2B go-to-market, and before that, more than a decade building enterprise software.
My grandfather and my father were both Lieutenant Colonels in the Indian Army. I’m the first in three generations not to serve. What I kept: SOPs over vibes, the daily muster, mission over mood. The lineage is the credential.
Computer science at NIT Warangal, then Oracle: engineering, then consulting for Fortune 500 clients and leading a 15-person global team. It’s why I can sit with a product team, read the architecture, and still write the line a buyer remembers.
Michigan Ross, then go-to-market at Sprint, Telerik, ServiceMax, Reflektion, Rockwell Automation and Alight. Launches, analyst briefings, pricing, Forrester studies, awards. Good work, but I kept wanting to own the engine end to end, not just the content that fed it.
A former employer’s CEO was caught cooking the books and removed by the board. The US operation dissolved overnight, three months into a Bay Area mortgage. I cold-messaged every competitor on LinkedIn and had a new job in two months. The lesson stuck: the discipline is portable, and the infrastructure is yours.
I joined a data and AI services company in a contract marketing role with zero infrastructure, shared the SOP on Monday and published the first post that week. Then came the team, the attribution, and an inbound engine that now drives about half the pipeline. VP Marketing, then CMO.
Not a pile of tools: versioned workflows over a shared knowledge base, with humans on every irreversible decision. It worked well enough that I wrote it down. That became The Agentic AI Marketing Leader Playbook.
Built marketing from zero into an agentic operating system; organic search now drives about half the pipeline.
Launched the Alight LumenAI brand; led the Forrester TEI study showing 112% ROI with under 12-month payback.
Marketed a $50M Industry 4.0 portfolio; helped drive $30M+ in pipeline and won 5 industry awards.
Positioned an eCommerce AI platform; helped win $10M+ multi-year deals and 4 industry awards.
Cross-sold a Gartner MQ leader into new verticals, generating $20M in pipeline.
Built sales training that became the company-wide standard.
Ran a $60M P&L; first North American carrier to launch Google for Work.
Led a 15-person global team serving Fortune 500 clients. Wrote 20+ technical articles and whitepapers.
Products I positioned and launched won SIIA CODiE, IoT Breakthrough, IoT Evolution, Golden Bridge, MarTech Breakthrough and PersonalizationONE awards across Reflektion, Rockwell Automation and Alight.
MBA, Marketing & Strategy · 2012
B.Tech, Computer Science & Engineering
Co-founded the Atlanta chapter of Sewa International, raising funds for education, healthcare and renewable energy projects.
Led the Midwest region of Samskrita Bharati, teaching spoken Sanskrit through weekend workshops.
Gaurav Verma is a B2B CMO, AI marketing advisor and author of The Agentic AI Marketing Leader Playbook. He is CMO of a data and AI services and product company, where he built marketing from zero into an AI-native operating system. He has 15 years of B2B go-to-market experience and is based in the Bay Area.
Gaurav Verma is an AI CMO because he runs marketing as an operating system, not a pile of tools. He built versioned workflows over a shared knowledge base, with humans on every irreversible decision. It worked well enough that he wrote it down as a book. He also advises B2B SaaS and AI companies on AI-native marketing.
Before marketing, Gaurav Verma spent more than a decade building enterprise software. He studied computer science at NIT Warangal, then worked at Oracle as an engineer and consultant. There he led a 15-person global team serving Fortune 500 clients and wrote 20+ technical articles and whitepapers. He later earned an MBA from Michigan Ross.
Gaurav Verma led product marketing at Alight, Rockwell Automation, Reflektion (acquired by Sitecore), ServiceMax (GE Digital), Telerik by Progress and Sprint. Before that, he spent more than a decade at Oracle. Since 2023 he has been VP Marketing and then CMO of a data and AI services and product company.
As CMO, Gaurav Verma built $15M in inbound-attributed pipeline at a data and AI services company, about half from organic search. As a fractional Head of Marketing, he grew an HR tech company’s monthly users 725%. Earlier, he led the Forrester TEI study showing 112% ROI at Alight.
Gaurav Verma is based in the Bay Area and is open to advising and consulting. He works with B2B SaaS, AI, data and IT services companies. Advisory work is scoped around his full-time CMO role and never with competing data and AI services firms. The fastest way to reach him is a 30-minute call.
Gaurav Verma comes from a third-generation Indian Army family, and he kept the discipline: SOPs over vibes, the daily muster, mission over mood. Being laid off more than once taught him that the discipline is portable. Then AI arrived, and he rebuilt marketing as an operating system. That system became his book.
Outside work, Gaurav Verma has been active in community service and teaching. He co-founded the Atlanta chapter of Sewa International, which raised funds for education, healthcare and renewable energy projects. He also led the Midwest region of Samskrita Bharati, teaching spoken Sanskrit through weekend workshops.