B2B marketing portfolio · 101 work samplesThe work, not the adjectives.
101 pieces from fifteen years of B2B go-to-market: the plans, launches, pages, content, enablement, video and proof behind the results. Click any piece to see it full size.
Fourteen awards. Built, not bought.
Products I positioned and launched won SIIA CODiE, IoT Breakthrough, IoT Evolution, Golden Bridge, MarTech Breakthrough and PersonalizationONE awards across Reflektion, Rockwell Automation and Alight.
Strategy & GTM plans
The annual plan, the launch plan and the architecture story that everything else hangs on.
Launches & press
Product launches, end to end: the page, the release and the announcement.
Product web pages
Pages that explain complex platforms in one scroll.
Demand gen & social
eBooks and launch posts built to convert.
Thought leadership
Whitepapers, reports, syndicated articles and blogs, many under my byline.
Sales enablement
Data sheets, decks and the slides reps actually use.
Video & webinars
Product videos, webinars and customer stories.
Customer case studies
Proof, written so the customer’s number is the headline.
Awards
Industry recognition the work earned.
Want this level of craft, run by AI workflows?
B2B marketing portfolio: FAQ
What is in Gaurav Verma’s B2B marketing portfolio?
The B2B marketing portfolio holds more than 100 work samples from 15 years of go-to-market. It spans nine categories: strategy and GTM plans, launches and press, product web pages, demand gen and social, and thought leadership. It also covers sales enablement, video and webinars, customer case studies and awards. Click any piece to see it full size.
Which companies does the B2B marketing portfolio include?
The portfolio includes work for Reflektion, Rockwell Automation, ServiceMax (GE Digital), Alight, Telerik by Progress and Sprint. Reflektion and Rockwell Automation make up the largest share of the samples. Work for current clients is left out on purpose, because this site names clients by industry only. Their results are on the Results page instead.
What product launch examples are in the portfolio?
The launch examples cover products taken to market end to end: the page, the release and the announcement. They include the Alight Worklife LumenAI launch page and press release, and the Alight Employee Onboarding launch. They also include the FactoryTalk Edge Gateway release for Rockwell Automation and the ServiceMax FSM 18.3 release from GE Digital.
What awards did the portfolio work win?
Products I positioned and launched won 14 industry awards across Reflektion, Rockwell Automation and Alight. Reflektion work won two SIIA CODiE Awards, a MarTech Breakthrough Award and a PersonalizationONE award. Rockwell Automation work won IoT Breakthrough, IoT Evolution, Golden Bridge and Best of Sensors awards in 2021 and 2022.
Does the portfolio include sales enablement and thought leadership?
Yes, sales enablement has 18 pieces, including data sheets for FactoryTalk and Reflektion products and ServiceMax industry and solution sheets. It also has the sales decks and slides reps actually used. Thought leadership is the largest category, with 22 whitepapers, reports, syndicated articles and blogs, many under my byline.
Are there video and customer case study samples?
Yes, the portfolio has 12 video pieces and 10 customer case studies. The videos include product videos for FactoryTalk, Reflektion, Telerik and ServiceMax, plus webinars and a customer video. The case studies are written so the customer’s number is the headline, and they come as slides, web pages and PDFs.
How does this B2B marketing portfolio connect to AI marketing?
The portfolio is the craft my AI marketing workflows are now built to match. It shows the plans, launches, pages and proof from roles at Alight, Rockwell Automation and others. That standard now runs through agentic workflows, with a human gate on anything that publishes, sends or spends. The Systems page shows them in production.