A seed-stage company selling an AI layer on top of the CRM, heading into launch with 11 blog posts, a site search engines struggled with, and no analytics baseline. I rebuilt the foundation, built the content, email and event engines, ran the launch, and fed what buyers said on calls back into the pitch.
Only 19 of 172 URLs were indexed, mostly because of 114 dead legacy URLs. Site health scored 26, with 634 errors.
Analytics only started on Aug 1, and the blog had 11 posts. Nobody could say what was working.
Recorded demo calls showed the price and even the product category changing from call to call. Most calls ended without a dated next step.
A free trial and a launch were coming, with no launch plan, event plan or email program behind them.
Source: the company’s marketing impact report, Jun 23 – Oct 11, 2026. Search Console and GA4 pulled Oct 11; email from the Brevo API.
Teardowns of eight recorded demo calls (4h14m) found the quoted price changing from call to call with zero price objections, and one buyer who spent 44 minutes thinking it was a lead-gen agency. The pitch now says what the product is not in minute two.
Two losses in three days said “we already built this with Claude and MCP.” That became a build-versus-buy brief for content and qualification.
Search demand for the core channel-partner segment is only 1.5K–2.5K US searches a month, so events and LinkedIn carry it, not the blog.
Security scanners inflated clicks on cold sends while GA4 showed near-zero engagement. Email is now judged by replies, trials and audit-offer entries.
Revenue attribution. Nothing yet connects a visit, campaign or event to a trial or a paying customer, so I don’t claim pipeline or revenue here. Next: GA4 key events for trial, audit offer and demo, the first-touch source saved at signup, and every audit entry tracked through to paid.
In about 16 weeks: a technically clean site that search engines read, a blog that now earns clicks beyond the brand name, an email and event machine, and a launch, all run on AI workflows with a person deciding what goes out.
In about 16 weeks, Google search impressions rose 373% and clicks rose 89%, comparing the last 28 days with the prior 28. The blog grew from 11 to 87 posts, and monthly site users grew 62% from August to September. I also ran the launch, the email program and the events.
Impressions grew after the technical foundation was rebuilt, then filled with content. Only 19 of 172 URLs were indexed at the start. I rebuilt the sitemap, restored the robots.txt sitemap line, wired IndexNow and redirected retired pages. Ahrefs site health went from 26 to 100 in a day, and average Google position improved from 11 to 7.
The blog grew from 11 to 87 posts through AI agents working under a versioned writing skill. Five owned frameworks give the posts original substance. In one pass, 61 of 62 posts were brought up to an eight-point information-gain standard. Search clicks landing beyond the homepage grew 5.7×, from 16 to 91.
The launch included a free self-service trial and a guarantee-backed pipeline-audit offer. It also had a press release and newsroom, a Product Hunt launch, directory listings and an email to 905 US contacts. 12 of 25 audit-offer seats filled in launch week. The company also ran sponsor and exhibitor booths, founder nights and a panel.
Teardowns of eight recorded demo calls showed the pitch drifting, with the quoted price changing from call to call and zero price objections. One buyer spent 44 minutes thinking it was a lead-gen agency. The pitch now says what the product is not in minute two. Two losses in three days showed the real competitor was Claude.
The email program is judged by replies, trials and audit-offer entries, not clicks. Security scanners inflated clicks on cold sends while GA4 showed near-zero engagement. The program sent 36.4K emails across 37 campaigns with 98.7% delivered, and warm post-event follow-ups drew 59 to 65% engaged sessions.
No, revenue attribution isn’t in place yet, so I don’t claim pipeline or revenue here. Nothing yet connects a visit, campaign or event to a trial or a paying customer. The next steps are GA4 key events for trial, audit offer and demo, plus the first-touch source saved at signup. The last step is tracking every audit entry through to paid.